Drunkenbears: Website | Social | SEO | Google Presence
Drunkenbears is an e-commerce store featuring exclusive bearbricks from Medicom Toy Japan. An iconic art collectible that has been around for 20 years now, the bearbrick collection ranges from charming nostalgic designs to designer collaborations.
We worked with the Drunkenbears team to craft a unique identity that would best bring out their identity as a reputable bearbrick retailer and also make them stand out in an environment with other existing big players in the collectible retail landscape.
Website Design & Development
With meticulous attention to detail, we crafted a digital masterpiece that encapsulated the essence of the Bearbrick culture. Our minimalist design philosophy seamlessly merged with Drunkenbear's vision, creating a visually captivating website that engages visitors at first sight. Each element was carefully chosen to reflect the brand's youthfulness and boutique allure, ensuring a truly immersive and delightful user experience.
Social Media Management
Unlike other bearbrick retailers who relied on stock images, Drunkenbears were clear they wanted to showcase authentic photos of their bearbricks to customers. Leveraging our in-house photography studio, we created stunning visuals that vividly narrated the captivating story of bearbricks.
Additionally, we went beyond product posts by crafting informative content that delved into the origins of Bearbrick and the fascinating history of the brands Medicom Toy collaborated with.
Social Media Advertising
Through strategic ad campaigns on Facebook, Instagram, and TikTok, Drunkenbears successfully reached their ideal demographic and expanded their audience. With a remarkable Cost Per Add to Basket of only $2, we achieved efficient customer acquisition, maximizing the return on investment for Drunkenbears' advertising efforts.
Search Engine Optimisation (SEO)
For a new market entrant, SEO is also a crucial component of digital marketing strategy. While it takes longer for results compared to Google Ads, SEO allows one to be less reliant on Google Ads in the long run.
Through meticulous keyword research and analysis, we identified high-potential relevant search terms. By optimizing the website's meta tags, headings, and content, we ensured that Drunkenbears appeared prominently in search engine results for key search queries.
Additionally, we focused on building a robust backlink profile by securing high-quality and relevant inbound links from authoritative websites. This not only bolstered Drunkenbears' credibility in the eyes of search engines but also drove valuable referral traffic to their site.
Social Proof is extremely important in convincing a potential customer, and Google My Business is a great way to showcase that.
Through online reputation management and testimonials, as well as regularly updated product photos and promotions, those looking to buy a bearbrick know what Drunkenbears is about even before clicking on it’s website.
